
Hoopology Powered by 24 Hour Fitness is a great extension of our mission to
Change Lives Through Fitness.
Throughout this innovative basketball skills development program, we’re supporting
the ambitions of aspiring players. Our clubs have become places for entire member
families – kids and adults alike - to improve their athleticism, and share in the fitness
experience.
For our team members, having kids in the club keeps us youthful. These young
athletes remind us each day that we aren't just about selling memberships, rather
we’re providing a vehicle for people to change their lives. When I visit our San
Ramon Club in the evening or on weekends, I now see young men and women
working with coaches on the basketball courts, as well as with personal trainers in
the cardio and personal training areas. These young people will grow up with fond
memories of 24 Hour Fitness thanks to their Hoopology experience. I couldn't be
more excited about our future, and the lives we'll change through HOOPOLOGY!

Carl Liebert CEO of 24 Hour Fitness
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